Cannes Lions 2023: Hear from the Indian speakers this year (part four)

What can the audience expect from you?

 

My session at Cannes Lions will reveal how deep listening, personal confessions and a sensitive understanding of context can drive creative impact in these uncertain times.

 

Any jargon that you're consciously going to steer clear from?

 

When speaking about creativity, I prefer operating from the unconscious. Consciously speaking, I’ll try to steer clear of stuff like metaverse, algorithm, and big data.

 

One speaker that you're looking forward to hearing from during the festival?

 

There are two sessions I am keen to attend.

 

“But Seriously Though” – Why We Need To Make People Laugh - By Andrew Robertson. The session invites us to stop taking ourselves so seriously and embrace humor to drive serious business results. How humour is one of the most effective tools in our marketing arsenal. Andrew Robertson urges everyone to at least consider having a laugh again.

 

Strategy Is Constipated, Imagination Is The Laxative By Rob Campbell, Paula Bloodworth, Martin Weigel

 

The session reviews the tools, formats, templates, and models we thought would help us, but have now become the process and the goal - a lesser substitute for the majesty of independent thinking. It has resulted in us being continually outsmarted by those who recognise and embrace the endless possibilities of imagination versus the structured world of logic. This talk is about how we can make strategy exciting again.