The 2017 Innovation Lions shortlist has been announced.
In total, 35 campaigns have been put on the shortlist for this year's Innovation Lions. Leo Burnett India's "roads that honk" campaign for HP Lubricants is the only Indian entry to make the cut in this section.
The teams behind each campaign will be asked to present their concept to the jury live over three days, on 17-18 June in Palais II and then 19 June on the showcase stage at the Lions Innovation Festival.
The winners will be announced at the awards ceremony on .
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4 hours ago
Watch the film conceptualised by Ogilvy here