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Never mind those nine US Supreme Court justices, the judges making the really tough decisions were holed up in a bunker deep below the French Riviera. Breaking their code of omertà, those arbiters of creative excellence relive their experiences and hail the work that made it all worthwhile
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OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.