Indian agencies bagged five metals on the final day of the Cannes Lions International Festival of Creativity 2014.
Awards were announced across five categories - Branded Content & Entertainment, Film, Film Craft, Innovation and Titanium & Integrated on 21 June.
In the Young Lions competition for marketers, the Indian team from Hindustan Unilever bagged Silver. The duo from Argentina bagged Gold.
Film Craft Lions
JWT's entry 'Make Every Yard Count' for Nike Cricket bagged a Silver in this category.
There was no Grand Prix awarded.
Branded Content & Entertainment Lions
Each of the three shortlists from India bagged a metal in this category. JWT’s ‘Make Every Yard Count’ for Nike bagged two Silvers, while Lowe Partners Worldwide Mumbai’s ‘The Kan Khajura Station’ bagged a Bronze.
JWT India won a Bronze Film Lion, also for ‘Make Every Yard Count’ for Nike.
Adam&Eve DDB London and Forsman & Bodenfors Gothenburg won a Grand Prix each, for Harvey Nichols and Volvo Trucks respectively.
There was no Indian winner in this category. The Grand Prix went to Megafon Moscow/Axis Moscow and Asif Khan London for their entry ‘Megafaces Pavilion at the Sochi 2014 Winter Olympic Games’.
Titanium and Integrated Lions
The two Indian shortlists failed to convert in this category.
Dentsu Tokyo Japan won the Titanium Grand Prix for the ‘Sound of Honda/Ayrton Senna’. The Integrated Grand Prix went to Adam&EveDDB London for ‘Sorry I spent it on myself’ for Harvey Nichols.