Campaign India Team
Jun 21, 2011

Cannes Lions 2011: American Rom scoops two Grand Prix Lions

Clemenger BBDO Melbourne’s "break up" campaign for the National Bank of Australia also won a Grand Prix. WATCH the winning entries here.

Cannes Lions 2011: American Rom scoops two Grand Prix Lions

 

McCann Erickson Bucharest managed to get Romania its first ever Grand Prix for its work on the chocolate bar brand Rom. The campaign won two Grand Prix Lions, one in the Direct Lions category and the other in the Promo & Activation Lions category. Clemenger BBDO Melbourne’s "break up" campaign in which the National Bank of Australia staged a public break up with its rivals, also won a Grand Prix in the PR Lions category.
 
American Rom:
 
 
Title: American Rom
Advertiser/Client: Kandia Dulce
Agency: McCann Erickson Bucharest
Creative Director: Adrian Botan
Group Creative Directors: Dinu Panescu and Catalin Dobre
Account Director: Ruxandra Savulescu
Strategic Planner: Ileana Serban Parau
Account Manager: Ruxandra Vasilescu
Media Planning Director: Victor Croitoru
Media Manager: Alina Carasol
Account Executive: Sorina Iordan
Account Director Online: Cristina Birleanu
Art Director Online: Laurentiu Stere
 
Break Up:
 
 
 
Title: Break Up
Advertiser/Client:  National Australia Bank
Agency: Clemenger BBDO, Melbourne
Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creatives: Juliain Schreiber , Tom Martin
Creatives: Rohan Lancaster, Darren Pitt
Executive Agency Producer: Sonia Von Bibra
Print Agency Producer: Sharon Adams
Account Management Team: Simon Lamplough, Tim McColl Jones, Kelly Richardson, Kate McCarthy, Tanya Garma
Planning & insights Director: Paul Rees Jones
Director: The Glue Society
DOP/Cinematographer: Danny Ruhlmann plus 63 x field DP's
Executive Producer: Michael Ritchie Revolver
Head of Projects, Line Producer: Josh Mullens, Ian Iveson
Production Company: Will O'Rourke
Sound Engineer/Design: Paul Le Couteur (Flagstaff) Paul Taylor/Lukas Farry - (Sound Reservoir)
Post Production Company: The Editors/ Frame Set & Match
Music Production Company: Karl Richter

 

 

Source:
Campaign India

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