Chris Baylis (pictured), executive creative director of Tribal DDB Amsterdam, acclaimed for his work on the 2009 Cannes Lions Grand Prix-winning 'Carousel' campaign for Philips Electronics, has been appointed chairman of the judging panel at the 2009 Digital Media Awards, to be held in Beijing.
Baylis will lead a panel of industry experts, assessing the top digital marketing and communications campaigns in the region to award outstanding creativity and effectiveness.
Baylis has been in the industry for more than 10 years and, at Tribal, manages the digital and creative business of clients including Philips and several Unilever brands.
“The Digital Media Awards are more relevant than ever this year,” he said. “With clients’ belts on the highest notch, creativity and effectiveness must work together to prove the value of digital marketing and communications to weary marketing directors. We all know digital can deliver in ways that traditional can’t through innovative use of media, creative and technology. We want to see it in action.”
He continued: “For clients, the world over, the emphasis has shifted from bought media to earned media. For me, any innovative use of earned media and emerging digital communities by agencies for brands is doing the right thing with digital.”
The Digital Media Awards were launched in 2007. The 2009 awards will be held on 16 November.
For more information, click here.
Baylis will lead a panel of industry experts, assessing the top digital marketing and communications campaigns in the region to award outstanding creativity and effectiveness.
Baylis has been in the industry for more than 10 years and, at Tribal, manages the digital and creative business of clients including Philips and several Unilever brands.
“The Digital Media Awards are more relevant than ever this year,” he said. “With clients’ belts on the highest notch, creativity and effectiveness must work together to prove the value of digital marketing and communications to weary marketing directors. We all know digital can deliver in ways that traditional can’t through innovative use of media, creative and technology. We want to see it in action.”
He continued: “For clients, the world over, the emphasis has shifted from bought media to earned media. For me, any innovative use of earned media and emerging digital communities by agencies for brands is doing the right thing with digital.”
The Digital Media Awards were launched in 2007. The 2009 awards will be held on 16 November.
For more information, click here.
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