Leading up to the 60th edition of the Cannes Lions International Festival of Creativity,Campaign India caught up with adlanders for their prediction on an entry that could win metal this year.
Navin Kansal, executive creative director, Grey Digital lists a few entries here, that could go on to win. And he explains why.
Telekinise the Rainbow
Imagine controlling a Skittles with your eyes. A ridiculously simple and engaging web experience with a lot of wizardry at the backend. Combines facial recognition hacks, nifty AR tracking systems and robotics. A strong contender in the Social Media/Apps category.
Save the World
Nostradamus meets his match in Save the World Advergame by Old Spice. Aces every brand who wanted to plug their end- of- the-world interpretation in 2012 Seriously wacked out with playfulness going retro in 8-bit style.
Old Spice spices it up again as music and muscle jam together in this downright quirky interactive video. And users can record their own remix too.
Google Creative Labs continue to pull a rabbit out of their hat every year. This time an immersive site allowing users to explore 100,000 stars. Beautiful and useful.