Speaking about the appointment, Amrita Kumar, VP content and planning, Candid Marketing said, “Arunabh’s treasure of knowledge and experience will definitely synchronize and go hand in hand with Candid’s innovative approach to always be at no.1 in our field. His varied experience proves his ability to provide the right direction to our expansion. I am confident that over the next year, Candid will be at the forefront of digital activations.”
Added Biswas, “Today’s age of communication is getting increasingly concentrated around the digital world. It is a constant ground of innovation and apt use of knowledge. Candid has been regularly creating campaigns which re-define innovations in the activation space. With its entry into the digital space it has a new aim, the agency bring forth the values that have led it thus far.”
Biswas comes from Webchutney where he was the creative consultant. The brands he has worked on include Airtel, Metlife, Maruti Wagon R, KFC, Makemytrip.com.