Campaign India Team
Dec 15, 2009

Campaign India Agency Report Card: Taproot India

Type of agency: Advertising

Campaign India Agency Report Card: Taproot India

Type of agency: Advertising

Company ownership: Independent
Key personnel: Agnello Dias, Santosh Padhi, founders
Accounts won: Fox History, National Geographic, The Times of India, Mumbai Mirror, The Times of India Crest edition
Accounts lost: None

Definitely a good first year for the creative duo, Aggie and Paddy, whose agency Taproot India will complete a year in January 2010. A little under a year old, the agency has steadily added up some valuable accounts that certainly have a lot of badge honour and provide ample opportunity to showcase their creativity.

Taproot started small with three people and has evolved to a stage where its strength is 16 people. It has also graduated from having one account (Mumbai Mirror) to seven  accounts. This includes National Geographic Channel and the Fox History & Entertainment Channel, The Times of India, Mumbai Mirror, The Times of India Crest Edition and Nirma, which the agency works with, on a project basis.
The underwater commercial that the agency created for washing powder brand, Nirma created a fair amount of buzz. Adding, among others, FMCG brands to their bouquet will add bulk to Taproot’s portfolio, having, as it does, a fair amount of media brands in its kitty. Winning substantial business in categories such as FMCG, Telecom etc is what can add scale for the agency.

Campaign Score: 9
 
How TAPROOT INDIA rates itself: 7

Taproot India started operations in January 2009. Beginning with the iconic Times of India brand, the agency went on to complete prestigious assignments for other iconic brands like Nirma, National Geographic and ITC. The launch of TOI’s Crest Edition and the strong results the campaign achieved is something that we are quite proud of. Right from the outset, the agency has focused on upping the bar on big, mainstream visible work while not taking its eye off smaller assignments. Resulting in a performance that has given us the opportunity to work on brands as diverse as Nirma, National Geographic, Fox History, Mumbai Mirror, ITC Vivel and UTV.

Source:
Campaign India

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.