Campaign India Agency Report Card: Taproot India

Type of agency: Advertising

Dec 15, 2009 08:00:00 AM | Article | Campaign India Team

Type of agency: Advertising

Company ownership: Independent
Key personnel: Agnello Dias, Santosh Padhi, founders
Accounts won: Fox History, National Geographic, The Times of India, Mumbai Mirror, The Times of India Crest edition
Accounts lost: None

Definitely a good first year for the creative duo, Aggie and Paddy, whose agency Taproot India will complete a year in January 2010. A little under a year old, the agency has steadily added up some valuable accounts that certainly have a lot of badge honour and provide ample opportunity to showcase their creativity.

Taproot started small with three people and has evolved to a stage where its strength is 16 people. It has also graduated from having one account (Mumbai Mirror) to seven  accounts. This includes National Geographic Channel and the Fox History & Entertainment Channel, The Times of India, Mumbai Mirror, The Times of India Crest Edition and Nirma, which the agency works with, on a project basis.
The underwater commercial that the agency created for washing powder brand, Nirma created a fair amount of buzz. Adding, among others, FMCG brands to their bouquet will add bulk to Taproot’s portfolio, having, as it does, a fair amount of media brands in its kitty. Winning substantial business in categories such as FMCG, Telecom etc is what can add scale for the agency.

Campaign Score: 9
How TAPROOT INDIA rates itself: 7

Taproot India started operations in January 2009. Beginning with the iconic Times of India brand, the agency went on to complete prestigious assignments for other iconic brands like Nirma, National Geographic and ITC. The launch of TOI’s Crest Edition and the strong results the campaign achieved is something that we are quite proud of. Right from the outset, the agency has focused on upping the bar on big, mainstream visible work while not taking its eye off smaller assignments. Resulting in a performance that has given us the opportunity to work on brands as diverse as Nirma, National Geographic, Fox History, Mumbai Mirror, ITC Vivel and UTV.