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Type of agency: MediaCompany ownership: IndependentKey personnel: Sam Balsara, chairman and MD, Madison World, Punitha Arumugam, CEO, Madison Media Group, Basabdatta Choudhury, CEO, Madison, Media Plus, CEO - Designate Platinum Media Accounts won: Airtel Digital TV, Bharti AXA General Insurance, Bharti AXA Mutual Fund, Bharti Retail, Indian Oil, Levi’s, Max New York Life, Petroleum Conservation Research Association, SpiceJet Accounts lost: None
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.