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Type of agency: MediaCompany ownership: IndependentKey personnel: Sam Balsara, chairman and MD, Madison World, Punitha Arumugam, CEO, Madison Media Group, Basabdatta Choudhury, CEO, Madison, Media Plus, CEO - Designate Platinum Media Accounts won: Airtel Digital TV, Bharti AXA General Insurance, Bharti AXA Mutual Fund, Bharti Retail, Indian Oil, Levi’s, Max New York Life, Petroleum Conservation Research Association, SpiceJet Accounts lost: None
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Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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