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Type of agency: Advertising Company ownership: Publicis Groupe Key personnel: Arvind Sharma, chairman of Indian sub-continent, Nitish Mukherjee, MD, K V Sridhar, national creative director Accounts won: Unitech Wireless, Indian Express, Mccain Foods, Malboro, Dicitex India, Reliance Big TV, Samsung Mobiles Accounts lost: Yatra.com
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.