Campaign India Team
Dec 16, 2011

Campaign India Agency Report Card 2011: M&C Saatchi

How Campaign India rates the agency: 4

Campaign India Agency Report Card 2011: M&C Saatchi

Type of agency: Advertising

Ownership: Independent

Key Personnel: Anjali Nayar, CEO; Rupin Jayal, strategic planning director; Richa Sinha, executive creative director

Account won: Amar Remedies

Account lost: None reported

The exit of Kamal Oberoi in September 2011 was the biggest development related to M&C  Saatchi in 2011. Following Oberoi’s exit, Anjali Nayar became the chief executive officer at the agency, and old hand Rupin Jayal heads their planning side of business.  The agency had gained some visibility for their work for Franklin Templeton early this year, and even won a few metals at Goafest 2011. The agency won a Gold metal for their work on Birla Sunlife Insurance. The agency also managed two Silver metals at this year’s event. The agency had a sluggish year in terms of business wins, and the personal care business of Amar Remedies was the only new account that the agency signed up this year. However, media reports published in November suggest that the brand has now decided to work with creative agencies on a project basis.
How Campaign India rates the agency: 4

How M&C Saatchi rates itself: The agency chose not to participate in the Campaign India Agency Report Card.
 

 

 

 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

'You won't get a more captive audience': Prasoon Joshi

Joshi was part of a panel discussion which spoke about creative culture on day one of Lions Live

21 hours ago

PR Awards 2020: Shortlists announced (part three)

Winners to be announced on 23 October

21 hours ago

Mathrubhumi Group elevates Naveen Sreenivasan

Sreenivasan will head media solutions across television, radio and digital

22 hours ago

ASCI issues Covid-19 advertising advisory

Follows misleading claims around cures and preventions from brands in their advertisements