Campaign India Agency Report Card 2010: W+K

Type of agency  Advertising

Company ownership Independent

Key personnel Mohit Dhar Jayal, MD, V Sunil, executive creative director

Accounts won HCL Technologies, The Park Hotels, Budweiser

Accounts lost None reported

W+K Delhi is ending its run in 2010 without much change through the year. The agency managed to add to its businesses with the new account wins of HCL Technologies, The Park Hotels and Budweiser. A major development earlier in the year was the agency’s decision to resign its General Motors mandate.In terms of talent, Sunaina Gupta and Hemant Anant Jain were roped in as head of planning and creative director respectively at Wieden+Kennedy Delhi, while Nirmal Pulickal, who was the associate creative director, called it a day at the agency.In a first of sorts, W+K Delhi brought out its own bi-monthly magazine ‘Motherland’ under the creative direction of V Sunil and editorship of Annette Ekin to provide perspectives on trends, issues and ideas arising from contemporary Indian subculture.  This is in continuation of their constant need to  go beyond advertising, as was demonstrated by their involvement in Design Indaba’s special India-focused issue.While W+K continued to deliver hard working communication for their major client, Nokia, it is the Indigo Airlines ‘On time” campaign which was the creative show-stopper.

How Campaign India rates the agency: 8

How W+K rates itself: Not rated

W+K Delhi has had a good year, thankfully. Our ambition is to combine global best practices with strong local insights to create meaningful work, but this is not a mission for the faint-hearted! Despite the challenges, we’re steadily building up a highly talented team of people and a very progressive and supportive set of clients, so we feel good going into 2011. Our 2010 work (including campaigns for IndiGo, Enfield and Chevy) were well received by consumers, which reinforced our belief that Indian marketing is about to undergo a fundamental transformation. It’s also part of W+K DNA to be at the epicentre of popular culture, and we’ve put our money where our mouth is by launching Motherland magazine and running one of Delhi’s most popular new art galleries. We will also be working with some very interesting new brands in 2011, so stay tuned and keep sending in your CVs.