Campaign For Good: IAA, Rotary announce an award that's gilded with blessings

In a unique effort to use communication as a force for good, Campaign India has associated with the IAA India Chapter and Rotary (District 3141) to show you love elders.

• The inaugural edition of the Campaign For Good awards will invite entries from Young Creative Professionals to show how they love their elders.
• It takes off from a brief received from Dignity Foundation, the leader in elder care. Having invested a large part of their life in bringing up children, what elders really want from young adults is their time. That is probably the most difficult for young adults to give.
• Entries are invited for an integrated campaign (print, poster, social and film) that shows how young adults show their love for their elders.
• The contest is open to all professionals in the advertising industry below the age of 35. There will be no entry fee and the last date for receipt of entries would be July 28, 2019. There would be no extensions.
• The winners would be felicitated at the prestigious IndIAA Awards Nite on August 26, and their campaign would be run across media.

Punit Goenka, president, International Advertising Association (IAA)-India Chapter, said, "The IAA has always stood firm by its ethos and value system, which is based on the fact that what's good, is good for business. I think this gives us a great opportunity to partner with the Rotary District and spread an important and noble message about elder care." He added, "The younger generation certainly needs to be sensitised about the needs of their elders, in order to make them more aware about their responsibilities and duties. The IAA has also capitalised on its enhanced focus on Young Professionals, to restrict entries to professionals under the age of 35." 

 

Harjit Singh Talwar, district governor, Rotary (District 3141), said, "Highlighting the importance of elder care we have a specific Avenue of Service that deals with this subject. We have 104 Clubs in the Mumbai region and will be able to use the service-oriented membership of these clubs to amplify the winning message manifold."

 

Prasad Sangameshwaran, managing editor, Campaign India adds, "Campaign has been at the forefront in promoting good causes. Last year, we partnered the Rotary Club of Bombay and its flagship program Bhavishya Yaan and helped in placing some bright, underprivileged students as interns in the Marcom industry. We are planning to continue this effort this year as well."

 

For further details write to vinayak.sawant@haymarket.co.in