Campaign India Team
Jul 29, 2008

Business Bhaskar expands into Greater Punjab Region

Dainik Bhaskar has launched 10 new editions of its recently launched pink daily Business Bhaskar across Punjab, Chandigarh and Haryana.Rajiv Jaitly, president ad sales and marketing, DB Corp said, "The Greater Punjab region has seen rapid economic growth in the recent past. There was an understandable need for a dedicated financial daily to provide our readers with relevant business news in their language. Hence, Business Bhaskar has been launched to better serve the needs of our readers."

Business Bhaskar expands into Greater Punjab Region

Dainik Bhaskar has launched 10 new editions of its recently launched pink daily Business Bhaskar across Punjab, Chandigarh and Haryana.

Rajiv Jaitly, president ad sales and marketing, DB Corp said, "The Greater Punjab region has seen rapid economic growth in the recent past. There was an understandable need for a dedicated financial daily to provide our readers with relevant business news in their language. Hence, Business Bhaskar has been launched to better serve the needs of our readers."

For now, the daily has 12 pages and the company has an initial print run of over 30,000 copies. It will be priced at Rs. 1.50. The daily has been launched simultaneously in Amritsar, Ludhiana, Jalandhar, Chandigarh, Amabala, Rohtak, Bhiwandi, Hissar, Karnal and Panipat.

With these, Business Bhaskar's 13 editions will cover Madhya Pradesh, Chattisgarh, Punjab, Haryana and Chandigarh.

Source:
Campaign India

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