Increasingly, corporate entities and brands are not afraid to take a very strong and public stance.
The author urges readers to make 2019 the year of questions and making it a part of everyday conversations
Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author
If media AoR can command greater premium by adding new value, why not a separate AoR for integrated strategic planning, asks the author
And that distinction can only stem from a ‘Stand’ that shares a larger purpose, contends the author
A wish is one of the most primal, instinctive and ubiquitous elements of human existence, says the author
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