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Opinion: Political stands – the new mantra for brands
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Mar 25, 2019

Opinion: Political stands – the new mantra for brands

Increasingly, corporate entities and brands are not afraid to take a very strong and public stance.

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Subbu's Blog: Questions are the best way to answer
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Jan 17, 2019

Subbu's Blog: Questions are the best way to answer

The author urges readers to make 2019 the year of questions and making it a part of everyday conversations

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Opinion: ‘Good And Service’, the new ‘Goods and Services’
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Jan 29, 2016

Opinion: ‘Good And Service’, the new ‘Goods and ...

Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author

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Opinion: 'Tomorrow is overdue': S Subramanyeswar
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Sep 24, 2015

Opinion: 'Tomorrow is overdue': S Subramanyeswar

If media AoR can command greater premium by adding new value, why not a separate AoR for integrated strategic planning, asks the author

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Subbu's blog: Distinctive advantage is the new competitive advantage
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Aug 17, 2015

Subbu's blog: Distinctive advantage is the new ...

And that distinction can only stem from a ‘Stand’ that shares a larger purpose, contends the author

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Opinion: Every wish is a command
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Feb 23, 2015

Opinion: Every wish is a command

A wish is one of the most primal, instinctive and ubiquitous elements of human existence, says the author