S Subramanyeswar

Subbu's blog: Take a stand. History will stand by it
Opinion
May 18, 2021
S Subramanyeswar

Subbu's blog: Take a stand. History will stand by it

Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author

Subbu's blog: The touchstone of emotion
Opinion
May 25, 2020
S Subramanyeswar

Subbu's blog: The touchstone of emotion

The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands

Subbu's blog: Cohesive brand experiences for accelerated growth
Opinion
Jan 27, 2020
S Subramanyeswar

Subbu's blog: Cohesive brand experiences for ...

The author explains why brands should be looking to evolve to an ecosystem

Opinion: Political stands – the new mantra for brands
Opinion
Mar 25, 2019
S Subramanyeswar

Opinion: Political stands – the new mantra for brands

Increasingly, corporate entities and brands are not afraid to take a very strong and public stance.

Subbu's Blog: Questions are the best way to answer
Opinion
Jan 17, 2019
S Subramanyeswar

Subbu's Blog: Questions are the best way to answer

The author urges readers to make 2019 the year of questions and making it a part of everyday conversations

Opinion: ‘Good And Service’, the new ‘Goods and Services’
Advertising
Jan 29, 2016
S Subramanyeswar

Opinion: ‘Good And Service’, the new ‘Goods and ...

Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author

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