May 25, 2020

Subbu's blog: The touchstone of emotion

The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands

Jan 27, 2020

Subbu's blog: Cohesive brand experiences for ...

The author explains why brands should be looking to evolve to an ecosystem

Mar 25, 2019

Opinion: Political stands – the new mantra for brands

Increasingly, corporate entities and brands are not afraid to take a very strong and public stance.

Jan 17, 2019

Subbu's Blog: Questions are the best way to answer

The author urges readers to make 2019 the year of questions and making it a part of everyday conversations

Jan 29, 2016

Opinion: ‘Good And Service’, the new ‘Goods and ...

Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author

Sep 24, 2015

Opinion: 'Tomorrow is overdue': S Subramanyeswar

If media AoR can command greater premium by adding new value, why not a separate AoR for integrated strategic planning, asks the author