S Subramanyeswar

May 18, 2021

Subbu's blog: Take a stand. History will stand by it

Indian brands have been way too complicit in toeing the official line and are very wary of taking the establishment on publicly, says the author

May 25, 2020

Subbu's blog: The touchstone of emotion

The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands

Jan 27, 2020

Subbu's blog: Cohesive brand experiences for ...

The author explains why brands should be looking to evolve to an ecosystem

Mar 25, 2019

Opinion: Political stands – the new mantra for brands

Increasingly, corporate entities and brands are not afraid to take a very strong and public stance.

Jan 17, 2019

Subbu's Blog: Questions are the best way to answer

The author urges readers to make 2019 the year of questions and making it a part of everyday conversations

Jan 29, 2016

Opinion: ‘Good And Service’, the new ‘Goods and ...

Purpose is the catalyst that can reinvigorate and empower capitalism, contends the author