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With COP26 under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?
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Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.
Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.
Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.