Curry-Nation has been appointed by Borosil to handle the creative duties for Vision Glass. It is understood that the brand had a multi-agency pitch process before roping in Curry-Nation. This is the second account win for the agency this year following the Nirlep win reported a few weeks earlier.
Confirming the developments, Priti Nair, founder-director, Curry-Nation, said, "I think what has been working for us with brands like Borosil and Nirlep is that, however short time we have, we take out time to do our homework by reaching out to the brand's target audience and presenting a creative strategy based on that."
The advertising campaign for Borosil's Vision Glass is expected to come out by April or May 2012.