Aegis Media’s Vizeum India has been appointed as the media AoR for Bloomberg UTV.
Commenting on the development, Sriram Kilambi, president, Bloomberg UTV, said, “We were on the lookout for a passionate, result oriented partner who would think like us and find value for us. Vizeum came to us with strong references and once we met, we knew they had what we were looking for. We are looking forward to working together.”
Commenting on the account win, S Yesudas, managing director - Indian Subcontinent, Vizeum, said “We had a dream of attracting clients and talent to Vizeum automatically in our fourth year of operation based on what we do, rather than us having to go out. As we are embarking on the fourth year, am delighted with the progress we are making. I take this opportunity to welcome Bloomberg UTV into the Vizeum family. We are thankful to Sriram and his team for considering us worthy. This business will be handled out of our Mumbai office”
The media agency appointment follows the news of the channel shifting its creative duties to Triton Communications in April this year.
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