Havas Media India has been handed the media duties of Bloomberg TV India.
The account moves back to the agency, which handled media duties prior to incumbent Vizeum, informed a Havas statement.
Sriram Kilambi, president, Bloomberg TV India, said, “Bloomberg TV India is all about catering to the elite key decision makers. Havas has demonstrated expertise in using media innovatively and we look forward to a great new relationship.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “It is wonderful to renew ties with Bloomberg TV India. We are closely tuned in to their brand philosophy and keen growth path. Our meaningful brands framework is perfectly suited and will increasingly be applied to create connections to further enable Bloomberg TV India to talk to their audience on this trajectory.”
Mohit Joshi, managing director, Havas Media, added, “We are glad Bloomberg TV India thought us the correct people to partner with for their future plans. It is an interesting product and they are good people to work with; it is wonderful to have them back.”