Opinion
Sandeep Goyal
Jan 06, 2020

Blog: A decade is a long time

The author looks at products and brands 'we never knew 10 years ago'

The author examines the triggers of change, and the products and brands that were the creation of those change agents.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Brands must back women’s sport’s future, not just fame

5 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

9 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

10 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Related Articles

Meta removes 635,000 predator-linked accounts, rolls out new teen safety tools on Instagram
Digital
Jul 25, 2025
Nikita Mishra

Meta removes 635,000 predator-linked accounts, ...

WeWork’s new ads show how flexibility meets function for businesses ready to break the mould
Advertising
Sep 12, 2024
Campaign India Team

WeWork’s new ads show how flexibility meets ...

Sandeep Goyal's blog: Dear ASCI, stay vigilant
Opinion
Oct 05, 2023
Sandeep Goyal

Sandeep Goyal's blog: Dear ASCI, stay vigilant

The scroll effect: How Instagram marketing is shaping new-age consumer behaviour in India
Media
May 21, 2025
Rutu Mody-Kamdar

The scroll effect: How Instagram marketing is ...

Just Published

Madhya Pradesh Tourism collaborates with Anoushka Shankar for musical tribute film
Advertising
14 minutes ago
Campaign India Team

Madhya Pradesh Tourism collaborates with Anoushka ...

Madhya Pradesh Tourism has partnered with Anoushka Shankar to create a cinematic campaign celebrating the state’s culture, nature, and heritage through music.

Salt Media Entertainment appoints Najia Khaan as director and producer
Media
22 hours ago
Campaign India Team

Salt Media Entertainment appoints Najia Khaan as ...

Salt Media Entertainment has appointed British-Afghan filmmaker Najia Khaan to lead its documentaries and special films division under the RVCJ Group.

Johnson’s Baby launches ‘It’s Pure Love’ campaign celebrating modern parenting
Advertising
1 day ago
Campaign India Team

Johnson’s Baby launches ‘It’s Pure Love’ campaign ...

Johnson’s Baby unveils a refreshed campaign and upgraded range that blend science, sustainability, and emotional storytelling for today’s parents.

Excellent Publicity celebrates 14 years by appointing 14-year-old CEO
Advertising
1 day ago
Campaign India Team

Excellent Publicity celebrates 14 years by ...

To mark its 14th anniversary, Excellent Publicity celebrated with a symbolic appointment and a renewed focus on its evolution into ad-tech.