Campaign India Team
Sep 22, 2011

Blackpencil India gets the creative and strategic mandate of VIVA

McCann Healthcare was one of the other agencies that pitched for the account

Blackpencil India gets the creative and strategic mandate of VIVA

Blackpencil India, the latest agency from Leo Burnett Group Worldwide, has been appointed the creative and strategic agency by VIVA, a brand from Surya Healthcare Ltd.

Commenting on the news, Sameer Poddar, assistant general manager, marketing and branding, Surya Healthcare Ltd said, "With Blackpencil we found not just a willingness to go beyond the ordinary but also a good strategic understanding of what we are seeking to do.”

Samarjit Choudhary, executive director, Blackpencil India, added, "It is great to be associated with VIVA. Retail and Healthcare are both high growth and challenging businesses. We are looking forward to partnering with them and pioneering great work in this space."

Source:
Campaign India