Campaign India Team
Sep 22, 2011

Blackpencil India gets the creative and strategic mandate of VIVA

McCann Healthcare was one of the other agencies that pitched for the account

Blackpencil India gets the creative and strategic mandate of VIVA

Blackpencil India, the latest agency from Leo Burnett Group Worldwide, has been appointed the creative and strategic agency by VIVA, a brand from Surya Healthcare Ltd.

Commenting on the news, Sameer Poddar, assistant general manager, marketing and branding, Surya Healthcare Ltd said, "With Blackpencil we found not just a willingness to go beyond the ordinary but also a good strategic understanding of what we are seeking to do.”

Samarjit Choudhary, executive director, Blackpencil India, added, "It is great to be associated with VIVA. Retail and Healthcare are both high growth and challenging businesses. We are looking forward to partnering with them and pioneering great work in this space."

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Four Indian firms strike gold at Golden Award of ...

Havas, Enormous, Tribes, and Tree Design win gold for their campaigns across print, television, ambient media, and packaging categories, respectively.

8 hours ago

Leo without the Burnett is still brimming with ...

Post a worldwide rebrand, Leo India isn’t just cranking out campaigns—it’s chasing global mandates with business-first creative, and a pitch to lead, not just deliver.

8 hours ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

8 hours ago

Is there more to adland's talent crisis than we think?

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?