Dave Trott

Dave Trott's blog: Copernican shift
Opinion
Dec 26, 2021
Dave Trott

Dave Trott's blog: Copernican shift

The author states that the advertising industry needs a paradigm shift to see that it's not at the centre of the universe, but people are

Dave Trott's blog: The letter of the law, not the spirit of the law
Opinion
Sep 16, 2021
Dave Trott

Dave Trott's blog: The letter of the law, not the ...

The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing

Dave Trott's blog: The security blanket of research
Opinion
Jul 19, 2021
Dave Trott

Dave Trott's blog: The security blanket of research

The author compares a 'bomb-detecting' device with advertising research

Dave Trott's blog: Kill the marketing dept
Advertising
Mar 15, 2021
Dave Trott

Dave Trott's blog: Kill the marketing dept

The author explains how a company's revenue went from $40m to $400m when they fired the marketing department

Dave Trott's blog: Write like people talk
Opinion
Nov 29, 2020
Dave Trott

Dave Trott's blog: Write like people talk

The author states that to get a campaign going viral one needs brains, not money

Dave Trott's blog: Another glass?
Opinion
Jan 10, 2020
Dave Trott

Dave Trott's blog: Another glass?

The story of the man who convinced the world different types of wine deserved different glasses.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Rest well Anant sir

1 Rest well Anant sir

Jiten Mahendra joins Byju's as VP and head of marketing

2 Jiten Mahendra joins Byju's as VP and head of marketing

American Express elevates Manoj Adlakha and Sanjay Khanna

3 American Express elevates Manoj Adlakha and Sanjay Khanna

RIP Anant Sir — the one who taught many the value of a point of view

4 RIP Anant Sir — the one who taught many the value of a point of view

Swiggy acquires Times Internet's Dineout

5 Swiggy acquires Times Internet's Dineout

The One Show 2022: 24 Indian winners

6 The One Show 2022: 24 Indian winners

Jet Airways appoints Prabh Sharan Singh as chief digital officer

7 Jet Airways appoints Prabh Sharan Singh as chief digital officer

RazorpayX shows simplicity of payroll management by tying up with six founders

8 RazorpayX shows simplicity of payroll management by tying up with six founders

Cannes Contenders 2022: DDB Mudra Group

9 Cannes Contenders 2022: DDB Mudra Group

Anurag Tandon joins Wunderman Thompson India as managing partner

10 Anurag Tandon joins Wunderman Thompson India as managing partner