Dave Trott

Dave Trott's blog: The security blanket of research
Opinion
Jul 19, 2021
Dave Trott

Dave Trott's blog: The security blanket of research

The author compares a 'bomb-detecting' device with advertising research

Dave Trott's blog: Kill the marketing dept
Advertising
Mar 15, 2021
Dave Trott

Dave Trott's blog: Kill the marketing dept

The author explains how a company's revenue went from $40m to $400m when they fired the marketing department

Dave Trott's blog: Write like people talk
Opinion
Nov 29, 2020
Dave Trott

Dave Trott's blog: Write like people talk

The author states that to get a campaign going viral one needs brains, not money

Dave Trott's blog: Another glass?
Opinion
Jan 10, 2020
Dave Trott

Dave Trott's blog: Another glass?

The story of the man who convinced the world different types of wine deserved different glasses.

Dave Trott's blog: True lies
Opinion
Feb 18, 2019
Dave Trott

Dave Trott's blog: True lies

The author states how consumers have a problem with lies and being patronised

Dave Trott's blog: The answer asks the question
Opinion
Jan 21, 2019
Dave Trott

Dave Trott's blog: The answer asks the question

New questions will bring new answers, says the author

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