The author states that to get a campaign going viral one needs brains, not money
The story of the man who convinced the world different types of wine deserved different glasses.
The author states how consumers have a problem with lies and being patronised
New questions will bring new answers, says the author
The author explains why he always advocates to clients that the very best advertising will be a campaign that the competition will try to get banned.
That's the only way one can be creative says the author
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins