The author compares a 'bomb-detecting' device with advertising research
The author explains how a company's revenue went from $40m to $400m when they fired the marketing department
The author states that to get a campaign going viral one needs brains, not money
The story of the man who convinced the world different types of wine deserved different glasses.
The author states how consumers have a problem with lies and being patronised
New questions will bring new answers, says the author
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