Dave Trott

Dave Trott's blog: The letter of the law, not the spirit of the law
Opinion
Sep 16, 2021
Dave Trott

Dave Trott's blog: The letter of the law, not the ...

The author reveals that the advertising industry has lost touch with reality and the job it is supposed to be doing

Dave Trott's blog: The security blanket of research
Opinion
Jul 19, 2021
Dave Trott

Dave Trott's blog: The security blanket of research

The author compares a 'bomb-detecting' device with advertising research

Dave Trott's blog: Kill the marketing dept
Advertising
Mar 15, 2021
Dave Trott

Dave Trott's blog: Kill the marketing dept

The author explains how a company's revenue went from $40m to $400m when they fired the marketing department

Dave Trott's blog: Write like people talk
Opinion
Nov 29, 2020
Dave Trott

Dave Trott's blog: Write like people talk

The author states that to get a campaign going viral one needs brains, not money

Dave Trott's blog: Another glass?
Opinion
Jan 10, 2020
Dave Trott

Dave Trott's blog: Another glass?

The story of the man who convinced the world different types of wine deserved different glasses.

Dave Trott's blog: True lies
Opinion
Feb 18, 2019
Dave Trott

Dave Trott's blog: True lies

The author states how consumers have a problem with lies and being patronised

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