The story of the man who convinced the world different types of wine deserved different glasses.
The author states how consumers have a problem with lies and being patronised
New questions will bring new answers, says the author
The author explains why he always advocates to clients that the very best advertising will be a campaign that the competition will try to get banned.
That's the only way one can be creative says the author
The author explains how it’s never just about understanding the job, but it’s about understanding people
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