Dave Trott

Jul 19, 2021

Dave Trott's blog: The security blanket of research

The author compares a 'bomb-detecting' device with advertising research

Mar 15, 2021

Dave Trott's blog: Kill the marketing dept

The author explains how a company's revenue went from $40m to $400m when they fired the marketing department

Nov 29, 2020

Dave Trott's blog: Write like people talk

The author states that to get a campaign going viral one needs brains, not money

Jan 10, 2020

Dave Trott's blog: Another glass?

The story of the man who convinced the world different types of wine deserved different glasses.

Feb 18, 2019

Dave Trott's blog: True lies

The author states how consumers have a problem with lies and being patronised

Jan 21, 2019

Dave Trott's blog: The answer asks the question

New questions will bring new answers, says the author