Dave Trott
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Dave Trott's blog: A crap idea
With the example of toilets and pits, the author explains how a problem can be turned into an opportunity
Dave Trott's blog: Play the advantage
The author states that the advertising world, just like the referees, needs to learn the advantage rule, and start focussing on the consumers
Dave Trott's blog: Advertising as crossword clues
Advertising is often confusing, and while many believe there must be an underlying sense, the layers of meaning can be hard to decipher, says Dave Trott
Dave Trott's blog: Ceci N'est Pas Un Advert
The author explains why a lazy ad full of people dancing and laughing their heads off won’t deliver emotion
Dave Trott's blog: Who are we fooling?
With an example of tobacco companies using filters, the author asks who is brand purpose really for
Dave Trott's blog: Marketing isn't advertising
The author states that the advertising industry needs to see their audiences' lives and what interests them, rather than what interests the industry
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