Campaign India Team
May 21, 2008

Billy Bowden now wants to be a model

In an unusual first, an umpire,  Brent “Billy” Bowden , is attempting to pursue options in “modeling”.

Billy Bowden now wants to be a model

In an unusual first, an umpire,  Brent “Billy” Bowden , is attempting to pursue options in “modeling”.

Bowden, known all over the world for his 'crooked finger' dismissals and unique umpiring style,looks at being a 'model'for brands and companies in India. Navroze Dhondy, CEO, Creatigies Communications, a cricket die hard and also writer on cricket affairs, said “Billy is a character, and brands who are progressive and open to innovation would happily find a great brand fit with Billy. He is easily recognizable, and has great ‘stand-out’ value”

Bringing a special brand of creative flair to the game, Brent "Billy" Bowden, the New Zealand umpiring sensation shot to fame with a zany array of embellished signals and showmanship. Bowden turned to umpiring after the onset of arthritis in his early-twenties, and earned a reputation for giving batsmen out with a curiously bent finger. He threw out the rule-book which states that the best cricket officials are the ones that go unnoticed, and added a whole host of innovations to his daily routine.

Bowden has also done his bit to promote awareness of Arthritis in New Zealand, and is a great champion of the cause that total awareness of the problem leads to better management and cure.

Source:
Campaign India

Related Articles

Just Published

15 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

19 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

20 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

22 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’