Campaign India Team
May 21, 2008

Billy Bowden now wants to be a model

In an unusual first, an umpire,  Brent “Billy” Bowden , is attempting to pursue options in “modeling”.

Billy Bowden now wants to be a model

In an unusual first, an umpire,  Brent “Billy” Bowden , is attempting to pursue options in “modeling”.

Bowden, known all over the world for his 'crooked finger' dismissals and unique umpiring style,looks at being a 'model'for brands and companies in India. Navroze Dhondy, CEO, Creatigies Communications, a cricket die hard and also writer on cricket affairs, said “Billy is a character, and brands who are progressive and open to innovation would happily find a great brand fit with Billy. He is easily recognizable, and has great ‘stand-out’ value”

Bringing a special brand of creative flair to the game, Brent "Billy" Bowden, the New Zealand umpiring sensation shot to fame with a zany array of embellished signals and showmanship. Bowden turned to umpiring after the onset of arthritis in his early-twenties, and earned a reputation for giving batsmen out with a curiously bent finger. He threw out the rule-book which states that the best cricket officials are the ones that go unnoticed, and added a whole host of innovations to his daily routine.

Bowden has also done his bit to promote awareness of Arthritis in New Zealand, and is a great champion of the cause that total awareness of the problem leads to better management and cure.

Source:
Campaign India