Berger Paints has assigned its social media mandate for corporate communication to Mirum India. The account was won after a multi-agency pitch and will be overseen by the agency’s Mumbai office.
Hereon, Mirum will help with building Berger Paints’ corporate brand on social media and highlighting its key achievements.
Abhijit Roy, MD and CEO, Berger Paints India said, “With the wide propagation of social media, companies now need to reinvent their communication strategies to reach out more efficiently to their consumers, investors and other key stakeholders. We are sure that the association with Mirum India would help us in strengthening our corporate brand and create enhanced stakeholder engagement avenues in the current times.”
Sanjay Mehta, joint CEO, Mirum India, said, “Social media is the future of corporate communication. It plays the role of an image builder, an enhancer and a maintainer all rolled into one. Berger Paints is one of the most respected companies in the Indian market and comes with a rich brand legacy, which we look forward to amplifying through social media. Our experienced team is confident of delivering a solution which the brand deserves.”