Lower Parel’s Mathuradas Mills is going to be the venue for the Mathuradas Mill Culture Crawl from December 4 to 6, 2009. Billed as a three day visual arts festival themed on "Life around the Neighbourhood,” the event has been conceptualised by Elsie Nanji and her team at Red Lion. The Crawl is a self-guided tour of community-initiated events such as music shows by Blue Frog, film screenings by Highlight Films, dance performances and fashion show by WLC College, Light and Fabric Installation by Krsna Mehta, Heritage Exhibition by Red Lion, web workshops by IdeaLake, visual arts, culinary arts, community art walks and much more. There are various artists living and working in Mathuradas Mills and the surrounding area, many are well-known and on display in galleries, and more are hidden in nooks and crannies, waiting to be discovered and enjoyed.
Joining hands with Red Lion are Blue Frog, Anupa Mehta of The Loft, IdeaLake, Krsna Mehta, Ravi Jasra and Mudra, besides Publicis India, all of whom have made the event possible. While the Red Lion team comprising of Nanji, Priti Rodricks, Raju and Disha, is having an exhibit of their products at The Loft, an art gallery within the compound, Mudra has painted the exterior walls of their office space, which will host a photography exhibition. The agency has also arranged for and provided the lighting for the event.
On Friday, the Culture Crawl starts from 6 pm onwards, with a screening of Sooni Taraporevala’s film Little Zizou and a conversation with the cast and crew of the film. There are also art workshops from 6pm onwards at the Zeba-Krsna Mehta studio.
Nanji says the idea for the event came from having witnessed the pace of change that has transformed the mill compound over the last few years. The co-existence of the old mill fixtures alongwith the new, modern structures within Mathuradas mills was what led Nanji and her team to think of creating something like the Culture Crawl. The fisherwomen who inhabit the fish market outside the mills are also a part of the Culture Crawl, where they will be selling some of their wares.
To view a map of the location where the crawl is taking place and for details of the three day event, click here.