‘BBM across platforms will get people back on BB’

With a brand ambassador and a bevy of offerings, Blackberry believes it is in with a fighting chance in a hyper competitive market. Ashish Gupta, director - marketing, Blackberry India, tells Raahil Chopra about the brand’s ambitions, the importance of the keypad, BBM on the iOS and android platforms, an upcoming social media campaign aimed at 18 to 24 year olds, and more.