Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Sep 16, 2013
‘BBM across platforms will get people back on BB’
With a brand ambassador and a bevy of offerings, Blackberry believes it is in with a fighting chance in a hyper competitive market. Ashish Gupta, director - marketing, Blackberry India, tells Raahil Chopra about the brand’s ambitions, the importance of the keypad, BBM on the iOS and android platforms, an upcoming social media campaign aimed at 18 to 24 year olds, and more.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
PROMOTED
20 hours ago
Aalap Desai: Collaboration and celebration are key ...
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
20 hours ago
Cannes Lions 2025 rocked by multiple controversies ...
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
23 hours ago
Folding logos into logos isn’t leadership
Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
When wedding cash gets replaced by old phones
Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.
