Campaign India Team
Feb 04, 2009

BBH India ready for business

BBH India has officially started work now as it has put together its core team across various functions.Paul Ward, director of group operations, BBH, is now based in India for six months to help the team set up the Indian operation. He has been with BBH for the past 12 years

BBH India ready for business

BBH India has officially started work now as it has put together its core team across various functions.
Paul Ward, director of group operations, BBH, is now based in India for six months to help the team set up the Indian operation. He has been with BBH for the past 12 years
As reported by Campaign India earlier, the agency will not be structured along separate disciplines like planning, creative and business. Arvind Krishnan, Sanjay Sharma, Rajshekar Patil, Siddesh Sapte and Shonali Shetty have joined the agency as brand partners.
Krishnan comes from Leo Burnett, where he worked for three years and handled brands such as The Times of India, Times Now, Reliance (Capital), HDFC Standard Life insurance and Bajaj Auto.
Sharma joins from Publicis Ambience where he has worked for Kinetic, Diageo (Black and White and VAT69) ,Videocon DTH and Bharat Matrimony. Before Ambience, he was with PQR (IMRB). 
Sapte comes from Grey Advertising. Before this, he has also worked for Lowe, McCann, Mudra, VGC and Grey. His portfolio includes Reliance, Hindustan Lever, Times of India, Travel & Living, Birla Sun Life, Deutsche Bank, Indian Oil, Parle, etc. 
Patil has previously worked with Grey, Mumbai and Ogilvy, Bangalore where he worked on brands like Deutsche Bank, Parle, Indian Oil, Wyeth, IBM, WorldSpace and ITC Foods. He was responsible for creating his agency's first viral website "SadisticTester.com" for Lenovo ThinkPad laptops.  
Shetty started her career Maxwell Industries as marketing executive in 2005. She has worked with O&M as group head planning on the Vodafone account.
Rukmini Kulkarni joins as office manager. Before this, she has worked with Bates 141 and RMG David.
Rishit Mehta takes over as finance director. Mehta has previously worked in the pharmaceutical and healthcare industry and organized retail sector. He joins from Reliance Fresh where he was commercial head for one of their foods divisions.
Subhash Kamath, managing partner said, “This is our strategy of creating a simple, flat structure and abolishing the traditional silos of our business. In our company, everyone who works on the brand are brand partners, even as they bring different skill sets to the table.” 
Partha Sinha, managing partner said, “This structure also ensures the coming together  of intelligence and magic in arriving at a business solution for our clients. It helps all of us work seamlessly together” 
Priti Nair, managing partner added, “We want to give every brand the power of a combined force that it deserves. And that starts with the way we’ve structured ourselves, and the kind of people we’ve brought in.” 
 

Source:
Campaign India