Campaign India Team
Oct 03, 2008

BBC now comes to radio

BBC has launched a new campaign to highlight the fact that it is now available on Radio One FM. The campaign has been created by OgilvyOne Worldwide.The campaign takes the positioning "BBC expertise comes to radio".  The communication strategy involves two phases with a generic ad campaign that talks about BBC being available in the FM space. This is followed with ads that build identities of the three key programmes – BBC Ek Mulaqat, BBC Ek Minute and BBC Take One.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

16 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

21 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

22 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.