BBC.com has launched a travel module that will feature information from the Lonely Planet website www.lonelyplanet.com and provide a gateway to the site for BBC.com's 26 million users around the globe (ex-UK).
It may be recalled that BBC Worldwide had bought a 75% stake in travel information publisher Lonely Planet in November 2007.
The travel module will appear on the BBC.com homepage for users outside the UK and will provide access to the destination pages from the Lonely Planet website and a picture gallery which will provide suggestions on places to travel. Also available on the module is a 'latest from Lonely Planet' section which will display three editorially selected stories from the Lonely Planet website. Users will also be able to click through to the Lonely Planet site to discover a range of content and tools to plan, book and share travel experiences.
"We're excited to launch a tool that will enable our users across the globe to access the huge amount of travel information, advice and inspiration which is available on the Lonely Planet website," said Kym Niblock, MD BBC.com, BBC Worldwide, adding, "Broadening our already huge content offering to give our users access to the latest travel information will enable them to connect with the world and each other."
Advertising on the travel module will be handled by BBC.com sales representatives in local sales offices.
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