Bates141 hires Vijaya Sriram as VP for Chennai office

Bates 141 has appointed Vijaya Sriram as vice president for its Chennai office.

Sriram has 18 years of experience in the advertising and marketing industry. Before joining Bates 141, she had worked with Dentsu Communications, on brands such as Panasonic, Aircel, Indian Oil and Hindustan Latex. Her earlier stints at agencies include Lowe Lintas, RK Swamy BBDO and JWT.

Sandeep Pathak, CEO, Bates 141 commented on her appointment, “We at Bates 141 are strategically looking at growing our Chennai business exponentially. Vijaya’s diverse experience and expertise in handling reputed brands across categories will go a long way in strengthening our business objective.”

In her new role, Sriram will be responsible for overseeing the new business development and operations of the agency’s Chennai business. Sriram said, “Bates 141 is a prominent brand in the world of advertising. I am excited about my new role and look forward towards giving my best in taking the mandate forward.”