Real estate and trading enterprise Global Group has handed a creative brief to Bates141 in India for its Global Schools of Management Studies initiative, following a pitch. Jayanto Banerjee, executive vice-president of Bates in India, said that the agency would develop “thoroughly integrated communication across all touch points” to promote the launch of the institute in July.
The initial project is expected to include marketing consulting, online promotion, events and exhibitions, call centre services and outdoor activation.
Global Schools is a management institute based in Delhi and Gurgaon offering internationally accredited BBA and MBA courses.
Bates did not specify the value of the account.
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