Campaign India Team
Feb 15, 2021

Bangalore International Airport appoints dentsumcgarrybowen India as lead communication partner

Account won post a multi-agency pitch

Bangalore International Airport appoints dentsumcgarrybowen India as lead communication partner
Bangalore International Airport (operator of the Kempegowda International Airport, Bengaluru) has appointed dentsumcgarrybowen (dmb) India as its lead communication partner for the next three years. 
 
The agency won the account following a multi-agency pitch. Its Bengaluru office will handle the account.
 
Shalini Rao, chief marketing officer, BIAL added, “Over the years, BLR Airport has grown in scale and stature. Airports today are becoming destinations by themselves. We are delighted to partner with dentsumcgarrybowen to build our brand journey that will bring alive a multitude of products, themes and experiences.”    
 
Indrajeet Mookherjee, president - South, dmb India, said, “In the brand communication business, there are once in a lifetime opportunities, and partnering with an airport brand is definitely one. We are truly delighted to have won this mandate and looking forward to embarking on this journey with team BIAL.” 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Needed: More LGBTQIA+ leaders who call the shots

Despite their enthusiasm to appear inclusive, many in the advertising industry observe that few agencies still have substantial LGBTQIA+ representation in their C-suite in India.

12 hours ago

Can Asia up its voice at Cannes?

Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.

15 hours ago

The rise of influencer culture: Recognising impact ...

Brands can effectively navigate the influencer marketing landscape by leveraging micro-influencers, forming industry-specific partnerships, building long-term relationships, and utilising data analytics.

16 hours ago

Driven by digital boom, Indian ad industry poised ...

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.