Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 23, 2009
Bajaj Pulsar doubles up as The Fastest Indian
Bajaj Auto has unveiled its latest campaign for the Bajaj Pulsar 220 DTS-i. Created by O&M, the campaign positions a Bajaj Pulsar 220 DTS-i biker as 'The Fastest Indian'.Abhijit Avasthi, executive creative director, O&M said, "We had to position the Bajaj Pulsar 220 as the fastest product bike. We had to convey this thought to the audience in a very "Pulsar" manner, with a lot of attitude to go with it."Watch the TVC here:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Aug 12, 2009
Rajiv Rao, Abhijit Avasthi are now O&M NCDs
Just Published
Advertising
2 hours ago
Digital research habits are reshaping the path to ...
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
3 hours ago
52% brands find hallucinated capabilities in ...
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
4 hours ago
Friendship, fashion, and the female gaze
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
Media
5 hours ago
‘We know we let you down today:’ Cloudflare ...
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?
