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Jul 23, 2009
Bajaj Pulsar doubles up as The Fastest Indian
Bajaj Auto has unveiled its latest campaign for the Bajaj Pulsar 220 DTS-i. Created by O&M, the campaign positions a Bajaj Pulsar 220 DTS-i biker as 'The Fastest Indian'.Abhijit Avasthi, executive creative director, O&M said, "We had to position the Bajaj Pulsar 220 as the fastest product bike. We had to convey this thought to the audience in a very "Pulsar" manner, with a lot of attitude to go with it."Watch the TVC here:
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