Bajaj Allianz takes non-threatening route with new TVC

Bajaj Allianz Life Insurance has launched a new TVC that looks at highlighting a consumer's typical approach when solicited by insurance agents. TBWA India has developed the new TVC. The client wanted to make insurance more accessible to people. Madan Mohan, COO, West, TBWA explained, "Consumers tend to shut doors to insurance agents. We wanted consumers to open doors to agents and to portray Bajaj Allianz Life Insurance as a platform that empathizes with, and is very accessible to consumers."