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The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going
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The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.
Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.
He was promoted to CEO of Grey London in April.
As force majeure situations become more frequent, agencies and brands need to rewrite the ‘crisis’ playbook.