Gravity Integrated, an entity that offers business strategy, consumer strategy, marketing communications, and technology solutions, has announced the appointment of Avni Chinoy as managing partner and chief creative officer.
Chinoy moves from RepIndia where she was creative director.
Prashanth Challapalli, founder and CEO, Gravity Integrated said, “I have worked with Avni twice before on brands like Google, Durex, Dettol, and Garnier. As we scale rapidly this year, Avni Chinoy with her international experience brings in a much needed creative lens to solving large business problems. As a startup, we pride ourselves on the culture we have built and Avni has an amazing knack of breaking down departmental barriers and binding disparate skill sets into an integrated team. I also believe that success and profits need to be shared and in Avni I have a perfect cocktail of trust, skills and familiarity. I welcome her on board not as an employee but as a partner in the company”.
Chinoy has over 10 years of experience across agencies like Grey, Saatchi & Saatchi Iris, iContract and Indigo Consulting.
She said, “What excites me the most about Gravity is that it’s about solving problems creatively and not just chasing the next trending post. To let the solution decide the medium, that is integration in its true sense, and I’m proud to be at the helm of it with Gravity. I have worked with Prashanth across both iContract and Indigo Consulting and building a unique new company from the ground up is exactly what really excites me.”