Prashant Challapalli, former chief creative officer, Leo Burnett Orchard, has announced the launch of Gravity Integrated.
He has teamed up with Chandrabhan Singh - a veteran business marketer, and Kalyan Ram Challapalli, founder and chief strategic instigator, Wolfzhowl Strategic for the launch of the entity.
The entity offers four modular service suites – business strategy, consumer strategy, marketing communications, and technology solutions for projects.
The Gravity Integrated team also includes Ambar Chakravarty (co-founder of Addict Studios India) as head of content, Nolita Lobo-Mutschlechner (ex-marketing head for Puma EMEA and India) as EMEA brand and marketing Consultant based in Austria and Marc Chaudhary (an investment banker turned tech entrepreneur) as the technology head.
Prashanth Challapalli said, “Gravity is a force that brings together diverse and seemingly unrelated entities to create a powerful and sustainable eco-system. Gravity Integrated brings together business strategy, consumer strategy, marketing communications and technology to create and implement bespoke solutions to ensure brand relevance and financial growth. ”
Singh said, “We don’t ask for briefs, we ask for the biggest growth challenges a company wants to solve. If you are an entrepreneur with a product idea, we can help you from financial planning to distribution to marketing and communications. If you are a tech start-up, we can be your extended marketing and communications arm. If you are a brand that is looking to solve for growth on digital, we can help with digital strategy, content marketing as well as performance marketing. Each problem is unique and each solution from us is bespoke.”
Kalyan Ram Challapalli said, “Our business model has actually been the result of multiple brainstorming sessions with close friends who happen to be CEOs and CMOs. We listened to them and built our service suites as well as our operational structure. Our core leadership team is therefore made up of business leaders with P&L experience from the world of advertising, marketing, content and technology.”