Avian Media bags PR mandate of Liberty Shoes

The mandate is to position Liberty as a young, fashionable and trendy brand and build preference for its sub-brands

Mar 24, 2011 01:01:00 PM | Article | Campaign India Team

Avian Media has been recently awarded the PR mandate for Liberty Shoes. Their mandate is to position Liberty as a young, fashionable and trendy brand and build preference for its sub-brands pan India.

Anupam Bansal, executive director, Liberty Shoes, said, “Liberty is in its next phase of growth and expansion. At this point, we wanted a PR partner who is aligned with our communication requirements and would offer innovative ideas and initiatives to impact our brand communications. We were convinced of Avian Media’s credentials in the consumer and lifestyle brands segment, which lead to our decision.”

Commenting on the win, Nitin Mantri, chief executive officer, Avian Media, said, “Liberty is one of the leading leather footwear manufacturers in the world, and we are delighted that they have chosen us as their PR partner. We are confident of delivering successful communication campaigns for Liberty Shoes to help them reach their business goals. We look forward to an enduring and fruitful relationship.”