Campaign India Team
Jun 16, 2014

Autocar India promotes safe driving, launches “The Uncool Moments” photo contest

Aims to draw attention towards unruly drivers and to raise awareness about road safety

Autocar India promotes safe driving, launches “The Uncool Moments” photo contest

Autocar India, the automotive magazine, launched "The Uncool Moments Contest" on 2 June. The contest, which will conclude on 24 June,has been created with the aim to draw attention towards unruly drivers across the country. The photo-contest will be conducted on Facebook and invites participants to capture, post and share pictures of reckless driving moments that they come across. 

Of all the photo entries posted, the ones that receive the maximum number of likes and shares will have a higher chance to win the contest. Ten winners will be selected by expert drivers from Autocar India who will then be treated to high-end goodies such as JBL headphones and GO Puck chargers as contest prizes.

Hormazd Sorabjee, editor, Autocar India, said, “While Autocar India is all about cars and reaching out to auto aficionados, we also aim to deliver the message of responsible driving. This platform allows the youth today to really identify what is uncool and therefore unsafe. We want to reach out to the growing number of young motorists by involving them in an activity that makes them understand the importance and urgency in exercising caution and driving responsibly.”

To participate in the contest, log onto Autocar India’s group Facebook page or use the Twitter hash tag #UNSAFEISUNCOOL.

Disclosure: Autocar India and Campaign India are Haymarket Group publications.


Campaign India

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