The Asian Marketing Effectiveness Festival has received a record 971 entries for its 2012 awards, marking a 12 per cent increase over last year and the biggest crop of entries in the event's 10-year history.
Altogether, 21 countries are represented among the entries, with China submitting the highest number of entries (212), followed by India (154) and Australia (100). Singapore and Hong Kong (87 each), Thailand (53), Malaysia (51), and Vietnam (44) also boast strong showings among the entries.
“Another record year for entries not only proves that clients are now, more than ever, demanding to see measurable and proven effectiveness from their campaigns but also that the agencies are really delivering," said Myriam Coupard, festival director. "Also apparent from the high entry numbers is that the Asian Marketing Effectiveness Awards are a vital event in the industry’s calendar and have set a precedent amongst effectiveness awards. We now look forward to gathering the industry together in April to showcase the work, provide unbeatable content and honour the winners."
The awards jury is led by James Thompson, chief marketing officer of Diageo Asia Pacific, and includes 36 industry experts from the region.
The Asian Marketing Effectiveness Awards Ceremony, taking place on 27 April at the Pudong Shangri-La Hotel in Shanghai, will close out a two-day festival programme that also includes seminars, workshops and debates.
The festival is presented by Cannes Lions and Haymarket, publisher ofCampaign Asia-Pacific. Please see the festival website information and registration.