Ashok Leyland hands heavy vehicles mandate to DDB MudraMax; consolidates media duties

The incumbent media agency was Mindshare

May 11, 2012 04:03:00 PM | Article | Campaign India Team

DDB MudraMax has bagged the media duties of Ashok Leyland’s heavy vehicles. A note from the agency estimates the business to be in the range of Rs 25 crores. The account will be handled by the Chennai office of the agency. The agency had bagged the media duties for Leyland’s light commercial vehicles business last year.

On choosing DDB MudraMax, Alok Saraogi, head, brand and marketing communications, Ashok Leyland, said, “DDB Mudra Group did a great job of viewing our business imperatives from a category, business and brand perspective and brought a refreshing view to our challenges. Their strategy was insightful and impactful. It also helps that we consolidate all media business for the overall benefit of the group.”

On the win, Sathyamurthy Namakkal, president and head - DDB MudraMax, Media, said, “This is a prestigious win for us. With this alignment, DDB Mudra Max consolidates as the sole Media AoR for Ashok Leyland and we are very glad”.

Pratap Bose, chief operating officer, DDB Mudra Group, added, “This win comes on the back of Ashok Leyland awarding us their light commercial vehicle business last year and it is indeed gratifying that our client has reposed their faith in us again.”