DDB MudraMax has announced the appointment of Yusuf Merchant as vice president, DDB MudraMax-OOH and Adil Khan as associate vice president, DDB MudraMax-OOH.
The duo join from Kinetic Worldwide where they were AVPs. Merchant will be based in Mumbai while Khan will operate from Gurugram. They will be responsible for bringing and managing new business.
Merchant will report to Sanjay Shukla, president, DDB MudraMax (OOH and experiential). Khan will report to Merchant.
Sanjay Shukla, president, DDB MudraMax (OOH and experiential) said, “Both, Yusuf and Adil have reputed stronghold in the BTL market. They come from a credible, rich experience in the OOH domain. These are exciting times for the Group; them being added to the team just adds to the merry.”
Merchant has also worked with Madison World and Rediffusion Y&R.
He said,“It’s great to be a part of this vibrant set up. I look forward to using my experience to enhance the DDB MudraMax product in the market. Our focus will be on OOH, integrated with technology.”
Khan has also worked with Clear Channel Communication and Katha Mediatix.
He said, “DDB MudraMax has a pedigree of great work that speaks great volumes of the company’s conviction and commitment to its client’s business. I am really happy to be a part of this dynamic group and am looking forward to exciting times ahead.”