Narayana Health, a health care chain, has announced the appointment of Ashish Bajaj as chief marketing officer. Bajaj moves from MediBuddy, where he was heading marketing, partnerships and PR.
At Narayana Health, he will be responsible for building a marketing approach that is aligned with the growth vision of the company. His mandate includes overseeing the organisation’s digital, retail and institutional marketing, branding, public relations and patient engagement programs, including CRM.
Viren Shetty, executive vice chairperson, Narayana Health, said, “We are happy to welcome Ashish to the Narayana Health family. The healthcare sector in India is at the cusp of an exponential growth and at Narayana Health we want to be well-positioned to leverage the opportunities ahead of us. The appointment of Ashish is an extension of this vision. We are confident his multi industry expertise, especially the exposure to the start-up eco-system will add tremendous value and help us to achieve our strategic business outcomes."
Bajaj said, “I am delighted to be a part of Narayana Health. Narayana Health is looking to redefine the healthcare delivery models present in India and abroad. I look forward to working alongside the leadership and contributing to the larger vision of the company.”
Bajaj has also worked with Ola, Microsoft and GroupM.