Ashish Bahl joins DY Works as Tresa Paul moves on

DY Works has announced the appointment of Ashish Bahl as CEO.

 

He takes over from Tresa Paul who has moved out of the agency. Paul was MD and CEO since January 2020.

 

Bahl joins the agency after an entrepreneurial stint as co-founder of Happinessperkm.

 

Santosh Desai, CEO and managing director, FutureBrands, said, “I’m thrilled to welcome Ashish on-board. Ashish’s appointment signals the evolution of DY Works from building products and experiences to re-crafting and using design-thinking to find impactful solutions rooted in deeper belief systems. I’m excited about what’s yet to come and the change we’ll bring.” 

 

Bahl said, “I’m honored to join an incredible team at DY. My key focus will be to use design-thinking and semiotics to build purpose-driven brands. In this new phase at DY we will expand the definition of design where we will build brands committed to human-centric business design. I look forward to this new journey and creating some fantastic work with the DY team.” 

 

In a career spanning over 21 years, he has also worked with JWT, Contract Advertising and McCann, among others.