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Art-E MediaTech, has won the digital and creative mandate for CavinKare’s newly launched brand, Biker’s.
The agency will be responsible for the brand’s partner in strategy formulation, social media strategy, media buying and influencer marketing.
The account was won post a multi-agency pitch and will be handled by Art-E MediaTech’s Noida office.
Amlan Pati, marketing ead – digital and e-commerce, CavinKare, said, “We needed a team that would deeply understand our Target Audience and will enable our brand voice to be heard in a cluttered marketplace. I am very happy to have Art-E MediaTech as our partners in this journey and look forward to their insights and creativity in achieving our business goals.”
Tejender Sharma, co-founder, Art-E MediaTech, said, “We are incredibly delighted to engage with Biker’s for driving their digital journey across social platforms. We are excited about our collaboration and look forward to making Biker’s the most admired brand in men’s personal care.”