AppsFlyer, the mobile attribution and marketing analytics company, has announced the appointment of Nikhil Parachure as director - solutions architect for the India market.
In this role, Parachure will primarily be responsible for providing insights that shape the marketing strategies of AppsFlyer’s clients, as well as advise enterprise businesses and educate the market how to leverage AppsFlyer’s technology, products and service to address mobile and marketing challenges.
He will also drive the customer success functions and work closely with various internal and external stakeholders, enabling businesses to develop strategies that will enable AppsFlyer’s clients to achieve new levels of growth.
Parachure brings over 11 years of experience with specific expertise in mobile and digital marketing,
marketing automation, mobile analytics, web analytics and business intelligence. Prior to this, he was the founder of Measur-ed, a measurement and revenue consulting company.
He has also held senior roles at Ajio, Myntra, and Iprospect India. He will be based in Bengaluru and report to Sanjay Trisal, country manager for AppsFlyer in India.