Apollo Tyres has announced the appointment of J. Walter Thompson Company as its global creative agency following a multi-agency pitch. J. Walter Thompson Company has replaced The Brooklyn Brothers globally. Prior to this, Indian duties were handled by Publicis Capital.
Marco Paracciani, chief marketing officer, Apollo Tyres, said, “We thank The Brooklyn Brothers for the work done in the last year. We are very excited to have J. Walter Thompson Company on board with us to further grow the two great brands - Apollo and Vredestein. The team has demonstrated real passion and understanding of our brands. We look forward to working with them and develop category leading communications.”
Jagdip Bakshi, global team leader, J. Walter Thompson Company London, added, “Apollo is an amazingly successful business which continues to challenge and set new benchmarks in the tyre industry. It is an exciting time to be partnering with them and we look forward to developing great work.”
The new global relationship will be run out of Apollo Tyres’ global marketing office in London and J. Walter Thompson Company will service from its London, Amsterdam and New Delhi offices.