The Asia Pacific Effie Awards has announced that it is open for entries for the 2016 edition.
For the third edition of the awards, a new category 'Real-Time Marketing' has been introduced. This category awards campaigns which have obtained results from real-time conversation that happens in social networks and real-time platforms.
Cheuk Chiang, chairman, Apac Effie Awards, said, "Apac Effie continues to stay relevant with the ever-evolving media and communications landscape. With nearly two-thirds (76 per cent) of global marketers using some form of real-time marketing today, it is essential that we recognise ideas that work in this category. Apac Effie has established itself as the one award that marketers and agencies want to win because it represents the most effective and the most outstanding work in the region. Entering work into the competition shows that clients and agencies are committed to driving commercial excellence and innovation and I look forward to be inspired by these submissions.”
Entries will be open till 21 December 2015.
Winners are to be announced in April 2016 in Singapore.