GBKC Global, has assigned its brand strategy, digital and creative mandate to Ants Digital.
The account was won post a multi-agency pitch and will be handled by Ants Digital's Gurgaon office.
The agency will be responsible for handling the brand’s presence across all digital platforms, including strategy, media planning, digital, creatives and content. It will also plan and execute new digital initiatives for GBKC’s two verticals; GBKC Fashions and GBKC ATT.
Ritesh Sapra, chairman and managing director, GBKC Global, said, “We are thrilled to have the Ants team on board as our brand strategy and digital partners. In today's world, building a robust brand and having an online presence to reach customers across the globe is of utmost importance. We look forward to working closely with Ants to reach out to our customers in the apparel and advanced textile industry and build a robust digital footprint through innovative and creative communications.
Sanjay Arora, chief executive officer, ANTS Digital, said, “We are excited to get this mandate from GBKC Global which is enabling customers and providing innovative solutions in the fashion and advanced textile industry. We are excited to offer our strategic, digital and creative services to GBKC Global and to help transform their digital footprint. The opportunities to build an online presence for GBKC Global is great and we are really excited to work on this brand.”